International Copper Association Southeast Asia

Wasted energy needlessly depletes natural resources. It is expensive. It negatively impacts on the pocket books of people, companies, and national economies. And it requires fossil-fueled power plants to work harder, thereby emitting more greenhouse gases and contributing to climate change. For all of these reasons, it is critical to find new ways to improve energy efficiency.

Copper is energy efficient. Electricity flowing through copper wires meets far less resistance than it would in aluminum or steel wires of the same diameter. In fact, copper is a better electrical conductor than any other metal except silver, which can make copper conductors cost-efficient.

Switching to energy-efficient equipment, such as high- and premium-efficiency motors, highefficiency transformers, and appliances requires only a modest additional investment. But that investment will more than pay for itself in reduced energy bills, usually within a short time.

What we do as market development programs

ICASEA recognizes the need to continuously promote and tap limitless potential in copper for electrical applications.

We highlight the importance of the maintaining the economic efficiency of the energy systems so that the society is aware that copper is the excellent electrical conductor that increases efficiency of electrical products.  This in turn translates into lower operating cost, increased reliability, longer lifespan, and lower risk of brownouts, increased safety and more capital for business investments.

Our programs cover the entire chain of electrical systems – from electrical power generation to the transmission distribution and end-use of electricity. The benefits reaped include less waste and less heat generated when electrical systems are utilized for serving mankind. 

We do this through sharing information and best practices in developing countries on the benefits of upsizing to the correct gauge of copper wires used throughout the construction industry to reduce heat loss and increase energy efficiency. 

It is also apparent in power generators, high efficiency motors, power distribution transformers, and magnetic ballasts that copper offers the most substantial electrical and energy efficiency benefits over other materials.

We co-organize programs that unlock opportunities within the intra-ASEAN network to share knowledge and gain a position of influence in strategically important forums of the industry. Our programs have laid the foundation for future expansion of markets for the members of our centre.

Talk to us, contact our Marketing Manager - Sustainable Electrical Energy, Mr. Bek Chee Jin.